Xuchen Ye

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Hi, I’m Xuchen Ye, a graphic designer currently studying at the School of Visual Arts in New York. I specialize in branding, 3D and motion graphics, editorial design, and photography. Rooted in the Swiss Design framework, my work combines structured typography with a bold, minimalist visual approach.

My creative practice spans across identity systems, motion storytelling, experimental photography, and book cover design. I’m proficient in Adobe Photoshop, InDesign, Illustrator, Premiere Pro, After Effects, Lightroom, Cinema 4D, and Figma, using these tools to bridge disciplines and create visually cohesive narratives. Currently, I’m also building an independent pet apparel brand that merges playful design with emotional storytelling.

BRANDING

01 HALLUCINATION

02 LAA REBRANDING

03 SKY DINNING