HELVETICA BOOKLET-BOOK&COVER#02
Adobe InDesign
Originally named Neue Haas Grotesk, Helvetica was created in 1957 in Switzerland by Max Miedinger and Eduard Hoffmann, aiming to rival the popularity of Akzidenz Grotesk. With its clean, rational, and grid-based structure, the typeface quickly became a go-to choice for international brands, public signage, and advertising.
This publication uses timelines and design case studies to demonstrate Helvetica’s integration into systems like the New York subway and modern digital interfaces. It also includes contrasting viewpoints—highlighting the tension between aesthetic purity and industrial standardization.
This is a design-driven study of how typography shapes visual culture.